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Top 5 benefits of PWA for retail brands in the eCommerce industry

The scope of online shopping is no more restricted to eCommerce as M-commerce has also joined the race. M-commerce refers to mobile commerce, where the online trading of goods & services takes place through smartphones. 


Many eCommerce owners are shifting their focus toward M-commerce as 60-70% of online store traffic comes from smartphones and tablets. Yet the conversion of desktop traffic is almost double the number of mobile users. You must be wondering the reason for this ideology.


Unsatisfactory UI/UX performances or poor mobile responsiveness are the main culprits behind this lower conversion rate. The users demand a smooth and convenient way to shop online through their smartphones. That’s where PWAs ought to be a lifesaver for any eCommerce store owner.



What do you understand about PWA?

PWA stands for Progressive Web App, and it helps you build web applications having the look and feel of native mobile apps. It is made possible with the help of web technologies such as JavaScript, HTML, and CSS. As you must be aware that M-commerce has become a vital component of online stores, you must use PWAs on your website to ensure rapid growth for your business. The key features of PWA include:


  1. The mobile browser’s home screen provides access to the app.

  2. Get a push notification like the usual app installed on your phone.

  3. Access the app in offline mode.


Benefits of PWA for Retail Brands in the eCommerce Industry

Let us now discuss some benefits that PWA offers to retail brands in the eCommerce industry:


  1. Invite more Traffic through a Mobile-Friendly Site

Gaining more & more organic traffic is one of the mottos of an online store. Although there are numerous ways to increase inorganic traffic, an SEO-friendly website is a must for attracting organic traffic. It also helps your website to rank on the search engine result pages (SERPs). In today’s world, for a website to rank higher on the result pages, it must be mobile-friendly. PWA, being itself a mobile-friendly solution, ensures that your website’s appearance does not get hampered due to browser or network strengths. Commonfloor, Starbucks, Pinterest, and Twitter are some of the retail brands that made use of PWA to increase their traffic.


  1. Enhance Conversion Rates

Along with the mobile-friendliness of your website, its speed also matters for the search engine. You can increase the loading speed of your website with the help of PWA, which ultimately enhances your conversion rates. It also helps you decrease the rate of redirection from your website. That makes a win-win situation for online store owners. PWA provides you with the best experiences on mobile devices and desktops as it’s a website with the appearance of an app. Debenhams, George.com, and Twitter are popular retail brands that hit their conversion rates with PWA.


  1. Improve Customer Engagement

PWA-powered mobile applications provide users with an impressive user experience. Faster loading websites are more likely to enhance customer engagement as customers always expect a smooth and fast experience. More than 50% of customers are reluctant to surf a slow website that takes more than 3 seconds to load. PWA raises your website speed more than ten times and helps you improve customer engagements. Aliexpress, Alibaba, Flipkart, Nike, and OLX are some of the famous retail brands that improved their customer engagements with the help of PWA.


  1. Performance Optimization

When it comes to boosting performance, Progressive Web App provides you with everything. PWA consumes less data and effectively reduces overall server load. It helps in preventing your website from sudden slowdown or crashes. In case of higher traffic, when the website is accessed by profuse users simultaneously, PWAs ensure that the user experience is not compromised.


  1. Budget-Friendly 

The most important thing about PWA is its cost efficiency. You can get PWA for your website at almost 3 to 4 times less cost than traditional apps. That makes it affordable for small retail owners who have limited budgets. There is a lot of difference in the overall cost of using native apps and PWA. Not only with development cost, but PWA also defeats native apps in maintenance cost, which is 33% lesser. 


PWA provides retail brands in the eCommerce industry with numerous benefits at nominal costs. It helps you boost performance, improve customer engagement, enhance conversion rate, and ensure mobile compatibility of your website. You must compare the overall expenses and scope of native apps with PWA and decide which one to choose for your online store.


Are you still struggling with the performance of your eCommerce website? Don’t worry anymore because we are here to help you out. We, at magePoint, manage your eCommerce store proficiently, and our expert team uses the latest technology & tools to get the best out of your website.
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