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Showing posts from July, 2022

Top 5 benefits of PWA for retail brands in the eCommerce industry

The scope of online shopping is no more restricted to eCommerce as M-commerce has also joined the race. M-commerce refers to mobile commerce, where the online trading of goods & services takes place through smartphones.  Many eCommerce owners are shifting their focus toward M-commerce as 60-70% of online store traffic comes from smartphones and tablets. Yet the conversion of desktop traffic is almost double the number of mobile users. You must be wondering the reason for this ideology. Unsatisfactory UI/UX performances or poor mobile responsiveness are the main culprits behind this lower conversion rate. The users demand a smooth and convenient way to shop online through their smartphones. That’s where PWAs ought to be a lifesaver for any eCommerce store owner. What do you understand about PWA? PWA stands for Progressive Web App, and it helps you build web applications having the look and feel of native mobile apps. It is made possible with the help of web technologies such as Java