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How increased customer expectation changes B2B eCommerce?

There have been significant technological advancements in recent years as far as B2B eCommerce is concerned. After the pandemic, most enterprises shifted their focus from mere B2C operations to the giant B2B model. Numerous online stores provide the same services as yours, so it becomes necessary to outshine your competitors. 


Meeting customer expectations has now become crucial for achieving the overall objective of any online store. Your prospects will be interested in your products until you provide them with a satisfying User Interface and hassle-free shopping experience. For any B2B eCommerce store, grabbing top ranks on the Search Engine Result Page is essential. The reason is that customers will indubitably perform a dozen online searches before choosing their preferred supplier. 


To accomplish this, you must ensure that your online store comprises the latest & best search engine optimisation (SEO) and AI techniques. You must ensure that you use the trending technology for your eCommerce website. Moreover, focussing more on M-Commerce or smartphone compatibility will help you gain an edge over your competitors. Magento Adobe Commerce is one of the best eCommerce platforms available today that can help you reach heights through its unique features and tools.


Let us now dive through some of the latest trends in the B2B eCommerce world and understand how Magento Adobe Commerce can help you grow your online business:



  1. Personalised B2B Pricing: Having ample payment modes on your website can help you attract more and more prospects on your website and also promote conversions. Having an option of Automated Payments on your checkout page can bring marvellous results to the performance of your online store. Magento Adobe Commerce supports national & international payment solutions like Paypal, PayU, PayTM, and SecurePay.com that can help you get the desired results. It provides you with different options for payment methods that you can add to your B2B eCommerce store.


  1. Smooth Line of Credit: Now that you understand customer expectation is rising every day, it's your responsibility to ensure that your website offers a great user experience. You must try to reduce common checkout issues, the occurrence of abandoned carts, payment gateways issues, and excessive delivery charges. Magento Adobe Commerce helps you create a smooth line of credit by setting maximum credit limits. It also offers you a smooth checkout process to ensure that your goal of meeting customer expectations gets accomplished. The application provides you with profuse options to optimise your website. 


  1. Personalised online shopping experience: According to recent studies, 50% of the B2B buyers preferred choosing those supplier’s websites which offered a personalised shopping experience for them. Providing interactive UX on your online store will increase your conversions. Magento Adobe Commerce comes with various features such as producing auto-generated custom quotes for bulk orders with cart price rules, building a flexible shipping system, and auto-scheduling recurring shipments. These features help you create a personalised experience for your B2B customers and outshine your competitors.


  1. Prioritise Product Discovery: B2B eCommerce stores generally have more products than a B2C online store. That is why it's difficult finding a particular product on these websites. Such incidents can annoy your customers and force them to leave. You can create customised and built-in product catalogues using Magento Adobe Commerce. It also offers a wide range of features such as efficient search, insightful filters, and friendly product pages. They all add up to make your customer’s shopping journey faster and smoother.



Magento Adobe Commerce offers you everything you need to adapt to the latest trends in the B2B eCommerce world. It offers unique features and tools that help your B2B store perform well against competitors. 


Do you need guidance or support on managing and handling Magento Adobe Commerce? We at magePoint, have a team of expert MagePoint developers with 8+ years of experience efficiently managing profuse B2B eCommerce stores.
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