Many B2B customers are purchasing online today by using the B2B website like Magneto 2. In this, same as B2C customers, B2B customers also look for satisfaction and value in operating procedures. Is your online B2B business conveying it?
As currently, the B2B customer experience is fulfilling the needs with satisfaction, but we can not spell the same about the B2B buying journey. According to Gallup, only 29% of B2B customers are happy with the service provided to them. This means 71% of B2B businesses need a check for their retention strategies.
(Note: We have written these techniques while keeping Magneto 2 in mind. However, they are good to go also with other eCommerce websites.)
If you are also a B2B company that looking for adapting to meet B2B buyers’ demands, here is what can help:
6 Techniques to boost your eCommerce website-
Omnichannel Commerce
The technique is a multichannel approach to sales while providing a seamless customer experience. With this eCommerce technique, your customers can buy wherever they want, whenever they want. Plus, they can use any channel or device to buy your products.
Today, most of the customers are technology savvy and like to shop on various channels. Also, they don’t mind using a variety of delivery options.
Here, the omnichannel approach gives complete customer data about their purchasing habits and more. This is how you built a strong CXM (Customer Experience Management) strategy and offer the following benefits:
Benefits of Omnichannel Commerce-
Boost sales and traffic
Better customer experience.
Spot-on data collection
Enhance customers’ loyalty
Paid Media
Businesses often think they will build a website and customers will arrive just like that. But in actual cases, try really hard to drive customers to your business website. Be ready to spend money and resources to draw customers to your business, whether in search of marketing, social media, advertising or emails.
Basically, paid media is external marketing that involves paid placement. You can use paid media for any of your social media accounts like FB Ads, Instagram Ads, Twitter Ads, influencer marketing and more.
Mobile optimization
Over 50% of users are using smartphones for shopping and if you do not optimize your eCommerce site for mobile phones, you might lose a lot of traffic. Presently, where B2B is also looking for a sound business approach, make sure you don’t miss any of the traffic from mobile devices.
Mobile users won’t recommend websites that show discrepancies loading on their devices. Ensure not only inform properly but are designed to respond for every function related to mobiles such as flawless mobile payment, chat boots, buttons, pictures and more.
Personalization
This works for everyone and every time. In this fast running world, not only B2C customers but B2B customers also want to feel worthy and special. We must say, it is at the core of B2B eCommerce and not from today but the history of offline business. We have shifted online from offline, but the humans are still the same who expect special treatment from their sellers. Whether you call it a special offer, discounts, sales, off on their favourite items or the way you treat them, everything matters.
For B2B, make sure your website has a bespoke dashboard, efficient transactions and other offerings.
SEO (Search Engine Optimization)
SEO is a vital part of any business, and with eCommerce, it becomes the utmost. The eCommerce business has much more competition than any usual services, therefore, it becomes vital to work on the SEO part. Make sure you set a search engine optimization strategy to keep your B2B business in mind.
As if you make your website rank on respective searching results, it increases over 50% of chances to click visitors.
Content marketing
To maintain a good relationship with your potential customers, your content marketing strategy should be powerful, unique, and accurate. Of 90% of businesses who use content marketing for their business, only 3% are extremely successful, 19% have quite a success rate, and 53% are moderately successful.
Along with blogging, also keep your dynamic content ready that can educate your customers about your company position & business values. Share trending content, tips and business-related promotions that could not only educate customers but engage.
Wrapping up!
B2B businesses need to follow all the above techniques. As of today, when a customer sees a business online (B2B or B2C, it has to be appealing, navigational, available on multiple channels and, of course, safe and easily payable.
If you work accordingly and your website stands on these 7 Magento 2 B2B techniques, it will boost your B2B Store and your customer experience as well.
If you’re a Magneto owner, you can Contact Us for Magento 2 Development Services.
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