Artificial intelligence is no more a fictional piece of Hollywood movies. Global AI revenue is predicted to be almost US$90 billion in 2025. The e-commerce industry also includes a part of this massive revenue. Amazon and eBay are investing in Artificial Inteligence to improve their e-commerce platform. Well-known ride-sharing company UBER using Artificial intelligence on autonomous driving, food deliveries, and mapping research.
As a tech-savvy Magento Service Provider Company, it’s overwhelming to see that businesses are understanding Artificial Inteligence importance and know that it can help them to grab customers more and better. In this article, we will talk about Artificial Intelligence and know the gainful effect of AI on Magento e-commerce stores.
Application of AI in Magento-based eCommerce store-
Targeted Customer experience- The exceptional Artificial Inteligence implement is the work of purchase-assistance to target potential customers. In the process, assistants take care of the particular customer behaviour, and analysis is for further process. AI-based assistance targets the right customer with the right offer at the right time.
However, powered by machine learning, this assistance is on its starting stage of development and still learning.
Context-based search- How efficiently a customer can search through your search bar, should be considered. After all, when a customer looks for any specific product on your store, an AI-based search extension can be helpful.
A search bar without AI-based results as per the searchable keyword related to product/service on your store.
However, when it comes to AI-based search bars, it depends context more on many other prospects rather than just keywords. It will utilise the compatibility of NLP (Natural Language Process) to analyse the words and provide better customer-centric results rather than keywords.
Boost security- With the continuous growth of eCommerce business, it also becomes the most risk-faced industry. From online payment fraud to payment information leak, it faces them all. AI techniques such as machine learning, fraud detection prevention and advanced data analytics provide intelligent fraud management tools to leverage previous experiences to increase online store security.
Being a Magento store owner, here what you can get in case of security.
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Fast iterating machine models to reduce manual review queues
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Easily adaption of experiential data to new business lines
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Increased precision augments in human decision-making
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Behaviour analysis decreases false positives
Fast customer support- It helps in serving fast & round the clock customer support. Chatbots are the best option to be available to your customers in need. The experts keep increasing the ability of chatbots with their exceptional job.
The chatbots handle hundreds of queries at the same time. The information about customers' record, behaviour and potential make them much better answerable than humans.
Visual search- Most of the shoppers get influenced by others and want to shop for the same product. If they have photos of the same product and don’t know anything else about it, visual searches can help.
Google Assistant already can determine the image. Including this mind-blowing feature in your e-commerce search bar can show more accurate results for customer searches.
Top AI-based Magento extensions
Search spring site searches and navigation- The subscription-based extension search spring, is an extension worth investing. The extension has the power of machine learning and behavioural comprehension algorithms. It allows the context such as the goal of your shopper and creates better search results.
A few of the key features include:
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Intelligent Website search
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Effectual Insights suite
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Dynamic product testimonials
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Category navigation
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Dynamic Auto total
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Intuitive merchandising suite
Visual Tips by Vue.ai- Vue.ai is powered by the biggest Magento expansion supplier -Alpha. While boosting traffic, it allows a visible recommendation method for e-commerce, especially fashion e-commerce.
This extension is specially developed for Magento style shops. It may be configured to target clients with relevant products, which are expected to buy from the clients' side. It creates more earnings with its easy to setup model for both single and multi-store stations.
The Magento shop owners looking for personalized searching experience for their e-commerce shops are recommended to choose Artificial Inteligence. It includes an international category chart to accommodate itself the purchasing shop’s vertical.
Some Crucial characteristics of Choice Artificial Inteligence comprise:
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Detects key features and keeps showing the related products to customers and pushes them towards purchase.
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Allows the visual product searches
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Automate with MailChimp, SendGrid, Klaviyo etc.
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Contextual popups
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Use of neuromarketing
The popular eCommerce stores such as Amazon, eBay, Alibaba are already using Artificial intelligence. The massive benefits of Artificial Inteligence make it the best choice to implement in your business. If you’re planning to add AI in your Magento store, hire an Expert Magento developer to get the best for each purpose.
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