It used to be easier to shop online and harder to start an eCommerce business and keep it sustainable. But in the presence of free tools and various marketplaces a website building platforms like Magento 2, it’s way easier now. According to Statista, over 2.14 billion people are buying goods and services online. In such a wise, if you run an eCommerce business with complete knowledge, it will be rewarding.
That’s why, in this article, we listed everything that can help your eCommerce development journey from A to Z.
Let’s go!
A step-by-step guide to starting an online store on Magento 2 -
For tuning a website into a magnificent one, Magento 2 is a perfect choice for starting. However, for those who are new to Magneto, it is an open-source eCommerce platform that offers control over a website, including look, functionality and feel.
Step 1
Buy a domain name- After deciding your business name, buy a domain name. Make sure the domain name matches your business intent as closely as possible. Remember, this may be difficult because of the vast number of domain registrations. However, if your business name is unique, it could be easy for you to choose a domain name as well.
Step 2
Research- Your next step should research the look and capability of your eCommerce store. The best way to do this is to analyse your customers' website or eCommerce store. Note the likes and dislikes of the website, which will give you an idea of what you want on your website and don’t. List the features as per your priorities, such as the features you surely want to add or some of you will think of later.
The second thing you can do is ask yourself the following questions:
What are your goals for this online store (both short term and long term)?
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What features do you like to add to achieving your goals?
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What type of design do you look for to attract target audiences?
After you have the answer to these questions, pass the information to your designers and Magento developers. However, if you don’t have an in-house eCommerce website developer team, you can outsource for professional Magento developers.
Step 3
Choose the hosting partner wisely- Now it’s time to choose the right hosting partner that could match your Magento technical requirements. Make sure when you choose a hosting partner, you try it on the seasonal peak, so you could check if your website can handle it. Here is the list of key things you should consider while choosing a hosting partner.
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Security
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SSL certification
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Performance
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Price
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Speed and scalability
After hosting the server, now download & install Magento 2.
Step 4
Magento template and customization- Remember the research you did in 2 steps? It’s time to implement all that research into this step. While you choose templates or customize them for your website, it depends on how you want your website to look. Make sure you already know the answer to these questions:
Where to place the logo?
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Type of menu you want for your business website.
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What should be the font and colour for your brand?
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Do you want to add a blog to your website?
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Do you want to add pop-ups to the store?
Although an eCommerce store is not all about fonts and design, some critical SEO tactics must be configured. It will not only make your website more visible to visitors but search engine crawlers as well.
Step 5
Product catalogue addition- After placing the basic framework and templates, now add the product catalogues & payment options, such as product images and descriptions. Rather than that, you might also consider product name, price, quality, characteristics, location, currency, shipping options and customer information.
Step 6
Plugin installation- For adding admirable features and functionality to your store, you also have to add third-party plugins to your online store. These plugins can have many functionalities to your websites, such as better loading speed, security, reviews, shopping cart, live carts and more. Plus, if you are looking for a personalized website, traffic source, social handles, email marketing, gift cards and FAQ features, plugins can help too.
Step 7
Test and publish- This is the step of testing what you have done so far. Remember, one should always ensure if the product or a website is working fine before making it live. For this, see your website as a buyer than the owner and check:
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Is it navigating properly?
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Is it efficient?
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Are the links working fine?
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Is it attractive enough to click?
And then launch it!
Sum up!
We hope, now you are all prepared to start your Magento 2 eCommerce website, as everything is possible with dedicated efforts and the right guidance. However, if you are looking for one-to-one guidance, you can hire Magento 2 developers from magePoint.
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