Magento currently powers 2,70,000+ eCommerce websites and is recommended by top enterprises. Although it offers various features for a website, many owners still fail to get the best results from their online store. As per the statistics, the global cart abandonment rate for e-commerce is nearly 70%, and it’s a matter of concern for eCommerce owners. The complex checkout processes of online stores are the main culprits behind such massive cart abandonment rates. Every one in five customers abandons their carts and leaves your website because of complicated checkout procedures. As you must have observed already, the default checkout customization of Magento 2 is quite limited and nasty in options. Let us now go through some tips that will help you improve the checkout process on Magento 2 store: Simplify The Checkout Process An eCommerce store must guide the customers where to go and what to do after they click the ‘Add to Cart’ button on a Magento 2 store. A complex checkout...
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