eCommerce is growing into the hearts of many. So much so, that Nasdaq predicted that by 2040, 95% of all purchases will be through eCommerce!
Stay offline or go online? The best idea today is to have your feet in both. The automotive industry saw the opportunity and joined the trend, but which one is the best bet for you to go online? We suggest—Magento 2.
As of writing, Magento 2 powers over 250,000 Magento stores on the internet. The sheer number is enough to put your faith in it, but if you’re still confused, these benefits might help you decide.
Responsive Themes
First impressions do last! An important factor in a successful eCommerce store is how it looks and themes solve that problem.
We are sure you will find the perfect theme for you from the vast library to choose from. Select the one that resonates with your business while attracting customers at the same time. If you wish for a blank slate to start, use Magento Blank or Luma themes.
The icing on the cake is that these themes are responsive, which leads to smooth working on all devices regardless of the screen size.
Catalogue Management
Magento makes adding products easier. It has options to create a single product (having no variations) or products that you can configure and group.
The latter is extremely useful in automotive eCommerce stores. If you are selling parts like car wheel rims, you can club the same products with different colours together. The customer can select a different variant and see the updated image right there, eliminating the need to go inside each product page.
Filtered Search
Providing an excellent user experience improves sales organically. Search filters help do just that with advanced features like filters and sorting.
As a customer searches for rear-view mirrors, the webpage bombards them with options. The filters you set in place help them narrow their search results so that they can get to their product faster without spending minutes scrolling.
Extensive Admin Panel
The Admin Panel is your way to navigate the backend of your website knowing nothing about code.
Upon logging in, the Admin Dashboard, which has an overview of sales and orders, welcomes you. You can switch to any of the dedicated tabs from the panel on the left and use the same to tweak your store or its settings. The interface is user-friendly and quite easy to learn.
Scalable Platform
Magento has excellent levels of customization, SEO features & security that will push your eCommerce store to great heights. Don’t worry when sales escalate, because Magento 2 is scalable.
You can scale your website to match the demand. A single store can handle thousands of products, making it an ideal long-term investment.
Multi-store & Multi-language Support
As your business reaches new heights, you would want to open more stores, even expand globally! A single installation lets you use multiple store features. The admin panel we talked about earlier displays an apt summary with the ability to dive into specifics.
As you grow globally, you’ll encounter an additional problem—the language barrier. Not everyone understands English and while your automotive products display what they do, description and SEO in the native language are crucial. Magento Commerce (now known as Adobe Commerce) lets you switch on the multi-language feature to cater to your target audience, no matter where they are.
Security Features
Trust is paramount for an eCommerce store to remain profitable. The data of every customer that shops with you should be secure throughout their lifecycle.
You can enable features like reCAPTCHA and 2FA to add layers of protection to your store.
Conclusion
The best part of all this is you’ll never be alone. The Magento community is big and will help you wherever you stumble.
Another way is by connecting with an outstanding Magento 2 company like magePoint. Our experts will help you determine your true potential with over 7 years of experience under their belt.
Contact us to know more.
Comments
Post a Comment